About Us


The Diamond Avenue Collection is the brainchild of Gemmologist Paul Haywood FGA. Paul's love of gemstones and jewellery lead him to launching what would become Diamond Avenue in 2012 with the aim of creating a collection of the finest gemstones and luxury jewellery. 

Each stone is hand selected from the UK's best Gemstone dealers to ensure that you get the finest gemstones. Paul is proud of both his and the Jewellery Quarter's roots in Birmingham, that is why he works with some of Birmingham's finest manufacturers who produce pieces that match his standards. Some pieces are chosen from selected fine jewellery dealers, where the finish and quality matches what Paul expects.


We at Diamond Avenue believe believe that our customer service should be just as good as our jewellery, that is why we are happy to answer any question that you may have and our contact details are can be easily found on our contact us page. We also believe in prompt service which is why we post out your orders within one business day and we do not advertise anything for sale that we do not physically have in stock.

We also believe that being ethical is a very important part of any business, that is why we are proud to work with UK manufacturers who operate with ethical business practices. We also respect that we have a responsibility to do what we can to help the environment, that is why we constantly review different aspects of our business to see where we can reduce our carbon footprint.